Structure and Memorability of Web Sites
نویسندگان
چکیده
The growing World-Wide Web requires scientific research to strengthen and extend design guidelines. Exploratory research was undertaken to investigate the relationship between (1) site size and structure and (2) user navigation and perception. Experimental results showed that strongly hierarchical sites are more usable; site size has little effect on user navigation and mental models; nodes high in the hierarchy tend to be more memorable; and strongly hierarchical sites are perceived as smaller than weakly hierarchical sites, other factors being equal. Results also showed that structural landmarks tend to be poor predictors of behavioral landmarks.
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